{"id":5564,"date":"2022-03-06T20:29:18","date_gmt":"2022-03-06T20:29:18","guid":{"rendered":"https:\/\/pierretlambert.com\/?p=5564"},"modified":"2022-11-25T22:08:35","modified_gmt":"2022-11-25T22:08:35","slug":"jerome-poirier","status":"publish","type":"post","link":"https:\/\/pierretlambert.com\/fr\/jerome-poirier\/","title":{"rendered":"Jerome Poirier on Going Viral (13M+views) On Instagram & The Psychology behind Instagram Reels and TikTok"},"content":{"rendered":"\n

Work on your craft, and if your craft is good, then people will see it and recognize it – rather than focusing too much on numbers or on who’s following you.<\/p>\u2014Jer\u00f4me Poirier<\/strong><\/cite><\/blockquote>\n\n\n\n

J\u00e9r\u00f4me Poirier is a half-French, half-Japanese traveling lifestyle photographer and content creator based in New York City. He’s passionate about storytelling and goes the extra mile to get a unique perspective and create the most visually attractive imagery. He’s worked with some of the leading brands worldwide, including Adobe, American Express, and tourism boards from international destinations. <\/p>\n\n\n\n

He majored in Sports Science at the University of Exeter in England and started his career as s Sports Coordinator in Singapore Sports Hub. Then, he moved to New York to work as a Sponsorship Strategy Coordinator at Havas Sports & Entertainment. He also worked with Paris Saint-Germain to develop the Parisian football club’s brand and fanbase in American continents.<\/p>\n\n\n\n

I highly recommend listening to the entire episode because J\u00e9r\u00f4me has a fascinating take on TikTok, Instagram reels, and other video content. We also talked about European Football’s massive profitability, social media’s scalability, the psychology behind reels, virtual influencers, and Deepfakes. <\/p>\n\n\n\n

Listen to the episode on Apple Podcasts<\/span><\/a>, Spotify<\/span><\/a>, Clever<\/span><\/a>, Google Podcasts<\/span><\/a>, or on your favorite podcast platform.

The transcript of this episode can be found here<\/a><\/span>. Transcripts of all episodes can be found here<\/span><\/a>.<\/p>\n\n\n\n

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